About Us


We aim to make the clothes and accessories you reach for when you want to feel good and look good. The ones that become your favourites.

Whether it’s that trusted hand printed organic cotton sweatshirt, those cosy cashmere bed socks, the Mulberry silk eye mask perfect for your beauty sleep or the super soft sheepskin hot water bottle you want to curl up with; hughug make the things that you can truly relax with, in comfort and style.

Hughug was created by Sophie and Emma, life long friends with a shared love of design & textiles. Our products are crafted from responsibly sourced, tactile, natural materials.

Designed in Tring, we work with a small selection of trusted partners to ensure everything we make is of the highest quality. Our organic cotton tops are screen printed by hand in the Cotswolds using water based ink and the premium sheepskin used for our luxury hot water bottle covers is locally sourced in Devon by Britain's oldest established sheepskin tannery.

10% of proceeds from our Gold Bumblebee range is donated to the Bumblebee Conservation Trust 🐝 💛.