About Us


We live for those moments when life slows down. The moments we get to grab some time for ourselves. The moments we get to share with friends and family. Moments we can reset, recharge and remember what’s important.

These are the moments that inspire everything we create.

Our clothing and accessories are handcrafted and designed by us. We source natural, tactile materials that offer unmatched physical comfort and screen-print by hand, designs that represent the emotional strengths we strive for.

The premium sheepskin we ethically source from the UK, makes our huggables and hot water bottles sensuously soft, perfect for lazy days in. The sustainable, organic linen and cotton screen-printed in the Cotswolds make our clothing low in effort, high in style, perfect for throwing on whether you’re staying in or heading out.

And our mini-me collection means you can even share the love with your little ones.

Hughug was created by Sophie and Emma, life long friends with a shared love of design & crafting.  We are based in Nailsworth, Gloucestershire & Tring, Hertfordshire and hand craft our products here in the UK.