About Us


Our ambition is simple: We aim to make the clothes and accessories you reach for when you want to feel good and look good. The ones that become your favourites.

Whether it’s that trusted organic cotton sweatshirt that feels like a hug, the treasured pure linen top that hangs just right or the super soft sheepskin hot water bottle you always want to curl up with, we make the things that you can truly relax in comfort with while still looking great.

All our products are crafted from tactile, natural materials which are responsibly sourced to ensure they are sustainable and ethical. 

We work with a small selection of British partners to ensure everything we make is of the highest quality.

Britain's oldest established sheepskin tannery in Devon locally sources the Lambskins that produce the premium sheepskin used for our luxury hot water bottle covers.

Our organic cotton and linen garments are selected for their quality, comfort  & cut and are all skillfully screen-printed by hand in the Cotswolds.  

Hughug was created by Sophie and Emma, life long friends with a shared love of design & crafting.  We are based in Nailsworth, Gloucestershire & Tring, Hertfordshire and hand craft our products here in the UK.